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Getting to Yes: iOS 14.5 Opt-In Suggestions

Posted Mar 22, 2021

It’s March 2021, which means the release of iOS 14.5 is just around the corner, bringing with it Apple’s required privacy framework, AppTrackingTransparency (ATT). As you probably already know, the framework will prompt users to opt-in to allow app tracking. For developers (and therefore advertisers), getting users to opt-in will be a challenging yet imperative…

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App Clips: How They Work & Help Acquire Users

Posted Feb 23, 2021

WWDC in June 2020 has cemented itself as an event that has marked a major change in the app industry. The announcement of the AppTrackingTransparency framework has primarily occupied developers’ minds and time, but there was another introduction from WWDC that should not be forgotten: App Clips.  App Clips were created to enable developers to…

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iOS 14 Apple Privacy Changes: Impacts for Brands & Agencies

Posted Feb 1, 2021

Apple has put privacy at the core of its value proposition for consumers. Its previously delayed requirements around device ID opt-ins and announced during World Privacy Day in January that it would begin requiring compliance in Spring 2021 across all Apple hardware — Macs, Apple TVs, Apple Watches, and most salient for the massive growth…

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SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring

Posted Jan 19, 2021

It’s no secret that Apple will begin enforcing its AppTrackingTransparency framework soon, chipping away a decade of targeting practices and technologies. But there’s another side of Apple’s privacy coin that gets talked about less: SKAdNetwork, and it’s perhaps even more important that advertisers pay attention to the actions needed to stay current.  What is SKAdNetwork?…

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Get Your iOS 14 Nutritional Label Ready

Posted Nov 19, 2020

One of the hottest topics of this year is undoubtedly the disappearance of the IDFA in iOS 14. While the industry has been preparing for these changes to be enforced by Apple next year, there has been a lot less chatter about another requirement that app publishers will have to fulfill very soon. We’re talking…

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Event Preview: iOS 14 Privacy Check-in for Publishers

Posted Oct 19, 2020

Apple has given publishers in their various ecosystems a little more time to comply with their new privacy requirements, but that doesn’t mean they can rest easy – change is still coming, get the details – and the details on how to preserve your monetization in the new age of privacy. Join us for a…

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The IDFA Is Not Gone Yet, But Here’s What Advertisers (Still) Need to Do

Posted Oct 5, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. Apple has placed the responsibility of consent on developers with a modal to track users or share device IDs with third parties….

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iOS 14 — Apple Announces IDFA Delay

Posted Sep 3, 2020

Today Apple did something it rarely does: Delay a requirement based on feedback from developers and the rest of the industry. The opt-in modal to enable tracking (practically speaking, IDFA sharing) was set to launch with iOS 14 this fall but will now go into effect in early 2021. Developers and advertisers are surely sighing…

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What is an IDFA Anyway?: The History of IDFA and Its Predecessors

Posted Sep 2, 2020

Since the WWDC earlier this year, the mobile world has seen a huge disruption. The announcement of iOS 14 and its features has brought along a new era in mobile identity. In the past several months, the industry has been preparing for a pivotal change in mobile advertising and attribution. Apple will require users to…

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