AdBlock Detected!

Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.

Playables Best Practices

Posted May 29, 2018

For the past couple years, playable ads have grown tremendously and gained popularity with top marketers and brands. Not only are playables a great way to enhance the user experience and improve ad quality, but they also offer interaction capabilities other ad formats don’t, which in turn increases engagement, retention, and user acquisition. AdColony started…

Read more
Loot Boxes Header

Divulging the Odds — Loot Boxes & The App Store

Posted Jan 9, 2018

Shortly before Christmas, Apple introduced several new rules for the App Store, the most notable of which is related to so-called “loot boxes” and requires developers need to share the odds of the contents before users make an IAP purchase. What does that mean for developers around the globe in 2018? This is a big…

Read more