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Father’s Day Survey 2021 – Highlights from EMEA & LATAM

Posted Jun 8, 2021

Father’s Day is a day where families appreciate their fathers who play an important role in their lives, emotionally, mentally, and morally. This day acknowledges the contribution of fathers to their own families and society. While most of the kids have a closer bond with their mothers, this day helps forge a closer relationship with…

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Mobile App User Behavior & Privacy Research 2021 – EMEA & LATAM Highlights

Posted May 31, 2021

In-app advertising, personalization, and analytics evolve each day since applications started to appear on our smartphones. The data we leave behind while watching mobile ads help marketers, brands, advertisers to track, reach, and target better accordingly. But at what level are users aware of how their data is being used? And most importantly are they…

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Mobile App User Behavior & Privacy Research 2021 – APAC Highlights

Posted May 25, 2021

As featured last week, AdColony conducted its Mobile App User Behavior & Privacy Research (USA) to find out how users respond to the mobile app advertising ecosystem and their behaviors and preferences when it comes to app privacy. App users in APAC countries are very unique country by country. We asked users in four major…

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Mobile App User Behavior & Privacy Research 2021 – USA Highlights

Posted May 19, 2021

Since Apple first announced AppTrackingTransparency, there has been constant speculation about how many people will opt-in to being tracked. iOS 14.5 finally dropped last month and since then, there have been varying reports of opt-in rates. While some of these reports may have shaken up industry optimists, it’s still too early to tell the whole…

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Mobile Usage During the Summer Games — Survey Highlights

Posted May 12, 2021

After an unprecedented delay, the Olympics will finally be back this summer in Tokyo. Officially known as the Games of the XXXII Olympiad, the international event will be kicking off July 23rd and will last until August 8th. With the pandemic still very much present in many countries, the Olympic committee has already announced that…

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Mobile Behavior in Turkey During Ramadan 2021

Posted Apr 1, 2021

One of the most important seasons for Muslims, Ramadan, is around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. Even though it becomes very difficult to share this joyful time with our loved ones during these pandemic days, it’s helpful to see what type of role mobile devices…

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Mobile Behavior in Azerbaijan During Ramadan 2021

Posted Mar 29, 2021

This year, Ramadan will begin on the evening of Tuesday, April 13, and will end on the evening of Wednesday, May 12. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Saturday, May 15. This celebration is one of the holiest periods for the Muslim world and emphasizing the importance…

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Mobile Behavior in MENA, KSA, and Egypt During Ramadan 2021

Posted Mar 23, 2021

As we all know, while we are greeting the month of Ramadan in 2021, it has become very difficult to share this joyful time with our loved ones on these pandemic days. To receive the most beautiful gifts and to cook the most delicious meals during the month of Ramadan, the usage of digital platforms…

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Tet Shopping and Mobile Behavior Survey

Posted Jan 26, 2021

In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…

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How Consumers Use Mobile Devices During the Big Game

Posted Jan 26, 2021

After a holiday season unlike any other, the biggest sports and advertising day of the year is also expected to look very different. With the pandemic still very much present in the United States, many were left wondering if the Super Bowl would even take place this year. It certainly won’t look the same as…

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