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AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…
In this edition of Mobile Monday, we’re taking a look at how brands are making sense of audience data and looking ahead to a webinar on making the most out of mobile video advertising. Delving for Data Recently, the IAB Data Center of Excellence published a study in conjunction with Data & Marketing Automation that…
In this edition of Mobile Monday, we’re examining the pitfalls of third-party content distribution and what the new IAB chairman’s mission may mean for advertising reporting standards. The Distribution Dump While the appeal of syndicating content to third-party platforms for additional reach and ad revenue is appealing, a recent report suggests that it may serve as more…
Next weekend, hundreds of publishing and technology companies involved with digital advertising will gather together in Hollywood, Florida to attend the Annual IAB Leadership Meeting. Attendees will hear from over a dozen speakers and have the chance to debate and network with 1000+ digital marketing professionals. We’ve compiled a preview of the three-day event, along…
Recently, both eMarketer and Adobe released reports covering the state of digital video in 2015. Reviewing the data, a few things are clear: users are spending more time initiating more videos on mobile, and advertisers are taking notice. Users Spending More Time Watching Videos on Mobile According to data released in the eMarketer report, users now…
The physical differences between desktops and mobile devices are pretty obvious: You can’t put a desktop or laptop in your back pocket or purse – and sticking a Post-It Note to the screen of your smartphone would probably just be weird. These differences are even more apparent when it comes to mobile advertising, simply because…
“It’s not mobile marketing — it’s marketing in a mobile world …” Digitas President Adam Shlachter dropped this knowledge-bomb during the session we hosted at IAB MIXX, and it was the perfect segue into the deep dive that Opera Mediaworks and Mindshare gave the audience right afterward. The conversation focused on a just-launched campaign for…
At a standing room only session at IAB MIXX, a trio of creative thinkers – Tongal co-founder Mark Burrell, Digitas Chief Investment Officer Adam Shlachter, and our own CEO Will Kassoy – dug into the dos and don’ts of telling great stories with mobile video. But this wasn’t your typical sleepy panel driven by talking heads…