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Across multiple industries, conventional wisdom dictates that it’s more cost effective to keep an existing customer than acquire a new one – the same holds true in the mobile world as well. If you were to poll traditional marketing gurus, they would tell you that a successful business allocates up to 80% of its marketing budget to retention and engagement. Even the low…
Engagement isn’t a term you hear mobile developers talk about a lot, but with thousands of apps being introduced into the Apple and Google ecosystems every day, competition is fierce and maximizing the time spent in their app is top of mind for many developers. Focusing on engagement is a huge step to taking advantage of…