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Pokémon Go – The “Perfect” Mobile Release?

Posted Jul 7, 2016

The long awaited Pokémon game for mobile devices is finally here. People who played the original Red and Blue versions of the game on their Game Boys have long since graduated to smartphones and finally have a fix for catching them all without an additional handheld. It’s been a long time coming but developer, Niantic…

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Messaging: Push for Greater Engagement

Posted Jun 30, 2016

Push notifications are one of the earliest methods mobile developers were given to draw players back into apps. Since being added to iOS in 2008 with the introduction of iOS 2.0, and the official Android 2.2, developers have pushed to engage with notifications. According to Apple a push notification is defined as “Send over-the-air alerts,…

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Publisher Spotlight: Bearbit Studios

Posted Jun 17, 2016

Bearbit Studios, the developer of hit game Smashy Road: Wanted is just two brothers in Den Haag, The Netherlands. With the success of Smashy Road, it may come as a surprise that just a year and a half ago, one brother was in school making games in their free time, and the other was working at a…

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Encouraging F2P Engagement & Loyalty

Posted Jun 10, 2016

What exactly makes a user a loyal user? Put simply, it’s someone who keeps using one app instead of a competitor’s. That’s it. That’s really all there is to it. Obviously the more a user opens an app, the more likely they are to spend money in an app, but “likely” doesn’t mean it’s a sure…

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Publisher Spotlight: DotEmu

Posted May 20, 2016

DotEmu isn’t your standard mobile games developer.  Founded in 2007 the Paris, France-based company has had a unique and noble mission – to bring classic games to a new audience. They work closely with classic games’ original developers and publishers, as well as current license holders to maintain the original spirit of those games. Having just released an updated Pang Adventures…

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Apple Stock

Apple’s Slow Quarter is Good News for Publishers

Posted May 5, 2016

Apple’s disappointing earnings call last week has already generated a lot of discussion in the industry. For the first time in 13 years, Apple saw its revenues decline, mostly due to slower iPhone and iPad shipments. Apple’s stock prices took an appropriate and expected dip as well. The silver lining to the bad news for shareholders is that…

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Clash Royale – Supercell’s New King of Engagement

Posted Apr 21, 2016

Supercell has another $1 billion mobile hit on its hands with Clash Royale. After taking the world by storm with Clash of Clans, including a $9 million Super Bowl 50 ad starring Liam Neeson, Supercell has once again proven its near-perfect understanding of user behavior and what it takes to keep users engaged long-term. With Clash Royale, Supercell blended elements of multiplayer…

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The Fine Art of Incentivized App Reviews

Posted Apr 14, 2016

You’re playing a game and finish a difficult level or furiously swiping right to find your soulmate. Suddenly, a pop-up appears. “Like using this App? Rate us!” it asks, with a button to take you to the App Store. It’s an experience most users are familiar with, and one app developers and publishers are keen to keep short, but…

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Big Spenders, Smart Purchases: Whales Drive Mobile Profit

Posted Apr 7, 2016

The reports are in and despite a small dip as a share of combined app downloads in 2015, games actually increased to 80% of overall app spending! That’s another year of mobile game developers and publishers proving once again that mobile is the space to be in. These awesome numbers come from App Annie’s Gaming Spotlight 2015 Review, released last…

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