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As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…
The power of mobile advertising innovations of recent years will continue to come into focus in 2020. The massive mobile gaming audience and the demand for privacy regulation will affect brands’ decision making when it comes to where they place their digital advertising. We’ve gathered insights from thought leaders on what we can expect to…
In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ and Instant-Play™ HD Video were utilized to drive greater vehicle awareness for Toyota in this multiple award-winning campaign! How it WorkedAdColony worked with Toyota and their agency Conill Advertising to create a three-month-long campaign to drive user engagement. Two versions of…
Last week, AdColony EMEA partnered with our friends at AppsFlyer & Remerge to host LevelUp at AppsFlyer’s office in Tel Aviv, Israel. Mobile game marketers from the region were invited to this brunch and learn to expand hear about the latest trends from industry experts. After a delicious brunch, the speaking event started with a…