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The Upcoming Holiday Season & What it Means for Mobile

Posted Nov 29, 2018

The holidays are coming! You know what that means — Consumers everywhere are getting ready to grab the best deals, not just for themselves, but for friends and family too. This time of year means big opportunity for brands to gain reach and mindshare, but understanding consumer behavior is the first step to engaging and…

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MMA Mobile Video Benchmarking Study

Posted Apr 24, 2014

We’re proud to share results from the first ever collaborative Mobile Video Benchmarking Study by the MMA gauging performance and trends in mobile video advertising. The results were gleaned from data provided by AdColony, BrightRoll, Brightcove, Hulu, Tremor and Videology.

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