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When you ask performance marketers what they look for when acquiring users, one word will come up more often than any other: quality. But what defines user quality, how does it differ by region, and what does that say about the app install market? Delving into the data from our most recent app install marketing…
If you’ve ever spent your time searching for a picture frame in a crowded bedroom you’ve probably played one of Wooga’s famous hidden object games. Not content to rule social media gaming, the company branched out into mobile in 2011 and has been surging from strength to strength since. Based in Berlin, the company specializes…
With mobile gaming in Korea continuing to grow, it’s no wonder companies like PlayDog have embraced the potential to reach a global audience. With games like Monster Busters, Link Flash, Ice Slide, and more, PlayDog have been growing on an international level. We spoke to Seungkyu Kim, PlayDog’s New Game Task Force Team Manager, about…
You’ve probably already heard of BonusXP, the Dallas mobile game development studio behind Stranger Things: The Game, but the company is so much more than that. A diverse team in Dallas, Texas is responsible for side-scrolling shooters, action-RPGs, matching games, and more. We spoke with CEO and cofounder Dave Pottinger about what made BonusXP the…
AdColony and Adsmovil are pleased to announce a partnership to offer Instant-Play™ HD Video ads via programmatic purchase across Latin America. The agreement brings together AdColony’s award-winning Instant-Play™ HD Video technology and Adsmovil’s reach and expertise in this growing marketing for mobile. Instant-Play™ HD Video technology enables the crystal-clear and buffer-free delivery of HD video…
Not every mobile game company follows their dreams from the get-go, and not every app is a success. Sometimes though, the stars align and a company turns a moment of disappointment into a huge opportunity and sometimes that opportunity spawns a winner. Just ask German publisher Fluffy Fairy Games. We talked to Daniel Stammler and…
ASKfm is a company that won’t need an introduction to many millennials, but less digital natives may need a bit of a primer. From its founding in 2010 as a rival for Formspring, the social networking company has grown from its roots as a Q&A playground into a focused forum for questions, answers, trends, and…
Pixalate recently released the latest version of their Mobile Sellers Trust Index where they rank the top mobile platforms in programmatic advertising, and AdColony was number one on the list, rising three spots from the last ranking. As mobile advertisers increasingly turn to programmatic ad buying, the issue of trust comes up frequently. Advertisers and…
One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…
When seeking to entice high quality & loyal users to install an app, nothing quite beats the power of sight, sound, and motion to captivate & convert. It’s for this reason full-screen mobile video is consistently ranked as the most effective app install format by top advertisers, the the results of the Spring 2017 App…