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Nielsen’s Mobile OCR: This Could Be an Industry Game-Changer

Posted Aug 11, 2014

Nielsen’s Mobile OCR: This Could Be a Mobile Ad Industry Game-Changer For years, brands have used Nielsen ratings to understand the demographics of who’s watching what (and who’s seeing their ads). If a 50-year-old Man in Nebraska tunes into Burn Notice every Friday night, theoretically, Nielsen knows. The same goes for the 22-year-old female watching The Real Housewives of New…

Nielsen: Users Spend Over 30 Mins in Apps Each Month … Is Yours One of Them?

Posted Jul 17, 2014

Quick question: How many apps do you have installed on your smartphone? How many of them have you used in the past week? The past day? The past few hours? Chances are, you’ve got a few apps that you use regularly, a few more that you use randomly, and perhaps even a couple of apps…

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Tag: nielsen

Tag: nielsen

Nielsen’s Mobile OCR: This Could Be an Industry Game-Changer

Nielsen: Users Spend Over 30 Mins in Apps Each Month … Is Yours One of Them?