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Performance & Power Rankings — AppsFlyer & Mobbo on AdColony

Posted Sep 28, 2018

It’s technically Fall in the Northern Hemisphere, though you wouldn’t know it from our LA offices (our New York and London offices are a different story) and that means it’s performance and power ranking time from some of the largest players in the mobile space. As always, AdColony’s strengths are there for all to see….

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Mobile Monday: Consumer Focused Brand Apps — Less is More?

Posted Jun 25, 2018

How many apps should a major brand have to connect with consumers? It’s a question asked by brand marketers and strategists since the App Store debuted in 2009. The New York Times spent time last week discussing the ins and outs of brand apps and user satisfaction, meanwhile on a similar front, Global food giant…

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Misclicks or Malicious? The Role of Intent in Mobile Fraud Detection

Posted Apr 24, 2018

One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…

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Ghosts in the Machines — Mobile Fraud and the Rise of Bots

Posted Apr 3, 2018

AppsFlyer’s recent #FoolsNoMore initiative has pushed a number of facts about fraud into the limelight. There’s a number of facts and trends amongst mobile fraud featured in the report that showcase the ever-changing battle lines of fraudsters and the tactics used to fight them, but chief amongst them is the rise of the bots. As…

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A Conversation Starter on Fraud & Safety in Mobile

Posted Mar 20, 2018

A lot of noise has been made over fraud within the mobile ad ecosystem. As the mobile app landscape has continued to embrace an ad-supported business and revenue model, the specter of fraudulent activity has been raised repeatedly and often without a solution being reached or even recommended. Whenever the term “mobile ad fraud” comes…

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AdColony Partner Spotlight: CrossInstall

Posted Mar 16, 2018

One of the companies helping advertisers reach into the continually expanding world of mobile is CrossInstall, one of AdColony’s premier performance advertising partners. The San Francisco-based team has built a reputation for customer service, innovative solutions to the ever-changing mobile industry, and tapping into the evolving tastes of mobile users. We asked the team at…

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Looking for More with Look-alike Modeling

Posted Feb 6, 2018

Performance advertisers turn to a myriad of means for targeting their user acquisition campaigns to the ideal users. Historically, one of the top rated methods noted by top app install marketers has been look-alike modeling. Indeed, year after year, the vast majority of top advertisers have reported using look-alike modeling, and have found it to…

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Publisher Spotlight: Tunity

Posted Jan 26, 2018

“There has to be a way to hear that TV,” Tunity co-founder Yaniv Davidson thought. Stuck in an airport terminal awaiting his flight, the row of televisions showing a variety of news channels and sports highlights, all on mute. Together with his partner and CTO, Adi Gabber, Davidson went on to develop Tunity, a solution…

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Defining Quality: What App Install Marketers Look For

Posted Jan 23, 2018

When you ask performance marketers what they look for when acquiring users, one word will come up more often than any other: quality. But what defines user quality, how does it differ by region, and what does that say about the app install market? Delving into the data from our most recent app install marketing…

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Trends from the Top: New App Install Marketing Survey Results Released

Posted Dec 13, 2017

As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? To answer these questions, AdColony recently conducted the 8th edition of our App Install Marketing Survey, and the results are now available. Get…

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