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With over 180 years combined industry experience, Futureplay’s offices in Helsinki, Finland, is one of the strongest mobile game studios around. Not only have their Build Away! and Farm Away! titles seen over 14 million downloads and counting, but the team is having a blast doing it. We spoke to Camilo Fitzgerald, an analyst and…
Next week the mobile and casual games community will descend on Singapore for Casual Connect Asia 2017. On top of three full days of enlightening sessions and insightful speakers. The show will also feature the Indie Prize and Dev Showcase. This Casual Connect marks the 40th industry event put on by the Casual Games Association,…
The city of London in Ontario, Canada, houses one of the app stores most prolific publishers. Big Blue Bubble is an award-winning studio with over 100 apps and growing, and the company has spent time working on mobile games since before the days of smartphones and high-res touch screens. High Profile Beginnings Founded in 2004…
Not long ago, “pillarbox” was a dirty word. Videos uploaded online with giant black squares on the side of the video frustrated many who bemoaned the inability for amateur videographers to “hold the phone the right way!” All that has changed. Vertical video is now a thing. Social platforms, messaging apps, and other mobile-first apps…
Recently we asked our partners about their app install marketing strategy this year. More than half of publishers said they have a team of 5 or less to handle all of their user acquisition (UA). There’s also patterns of growth in the size of UA teams, but it’s clear that efficiency is still the key to app growth….
For decades, advertisers have intrigued consumers with coupons. Although the format has changed over the years, the tactic — particularly with mobile coupons — is still as effective as ever. For decades, people have used coupons to cut household costs. Since the 1960s, families have been cutting coupons from the Sunday paper, ultimately hoping to add…
Australia has seen a boom in high-quality mobile app development in recent years, and one of the studios leading the charge is Mighty Kingdom, purveyor of some of the cutest, most colorful properties on the app store. With games for Disney and the successful Shopkins license, under their belt, Mighty Kingdom has ridden the mobile…
ESPN has ridden the rise of satellite and then cable TV to the very top of sports programming, becoming a byword for sports coverage. ESPN hopped on mobile early as well – continuing its trend of embracing new technologies to keep sports front and center for those who don’t just want to know, but need…
Time spent on mobile devices has been slowly overtaking other media for several years now, but as time on mobile devices increases, so too does the competition for the small screen. Recently, we wrote about the first half of mobile and app’s growing time as part of digital media consumption habits. The second half of…
The trend toward a mobile-first mindset in digital publishing is nothing new. However, new data from a recent report by SuperData Research suggests that mobile publishing — at least for the video game industry — is more than just a promising future; it’s a dominant reality. Indeed, in 2016, mobile titles raked in $41 billion…