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Fraud has been a significant concern for mobile apps and the industry has been working to maintain quality and transparency. A report from Pubmatic revealed that strides in combating app fraud and in-app growth led to an increase of in-app ad impressions. Meanwhile, Google Play’s revamped interface makes it easier for users to find games….
When it comes to mobile advertising, brands are always concerned with increased efficiency and revenue, and so are developers. One of our trusted partners, Fyber, has launched the latest version of its mediation platform for mobile game developers and advertisers alike to achieve their goals. Meanwhile, brands are learning how to best serve engaging ads…
Although in-app game advertising is on the rise, there are still brands that are skeptical about dedicating marketing budgets to reach out to “gamers.” AdColony’s recent article on Digiday touches on the diverse gaming audience and why brands should get in on the mobile in-app gaming phenomenon. Meanwhile, Zynga’s strongest mobile earnings ever in Q2…
Two recent studies have confirmed the undeniable power of mobile video. Digital advertising spend in the United States was reported as exceeding $100 billion for the first time, thanks to mobile video. Meanwhile, a study suggests that 5G connection speeds will further accelerate mobile ad spend. Get all the details in this week’s Mobile Monday!…
A U.S. Senator has announced his plans to propose a bill that would ban loot boxes and pay-to-win microtransactions. We’ll look at the details of this bill and how other countries have addressed these issues. Meanwhile, we recap the Entertainment Software Association’s comprehensive study on American video game players’ habits. Read all about it in…
The dust has settled on GDC 2019. It was a show to remember, with a larger show floor than previous years and more mobile games and apps than ever, the show was a success for attendees, speakers, and for AdColony! We’ve got a quick wrap of the week’s mobile news and more this week. AdColony’s Great…
App extensions bring added functionality and features to your app, elevating the user experience and enabling tasks that can set you apart from others. IAB recently announced that the app-ads.txt extension is out of its beta stage, with the final version ready for adoption by app developers and programmatic media buyers alike. App-Ads.Txt Extension After…
Think YouTube is doing everything it can to address brand safety concerns after their rough spell a couple of years ago? Think again. Twitter has also changed how it calculates its user counts in order to show what it views as “monetizable” users. Social and web video platforms are looking a bit less reliable than…
Almost 4 years after Apple required developers to submit apps as 64-bit, Google is also requiring developers to do the same, what does this mean for developers? A lot, as it turns out. Meanwhile, mobile video ad spend is continuing to rise and looks set to be the majority in just a few short years….
Apple recently released a line of new operating systems for developers, available exclusively through Apple’s developer portal. This announcement falls in line with the company’s trend of releasing developer betas soon after final public versions. It also doesn’t come as a surprise that Apple didn’t disclose the new features that come along with this release….