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It may be the end of the year, but things are ramping up for real-time bidding (RTB) and advanced mediation solutions. Last Friday, Google announced a slew of new advertisers to its RTB open–bidding solution and highlighted AdColony’s position as one of the initial beta partners in the effort. This Monday we’re also going to…
Is your app actively encouraging uninstalls? According to data from Pew Research and Business Insider, if your app asks for too many permissions, it might be. The study conducted by Pew Research found that the majority (60%) of users have abandoned the app install page after learning how many permissions an app would request. Meanwhile, 43%…