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Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. Would users become more loyal after receiving rewards or would they…
One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…
Last Thursday marked the tenth anniversary of the launch of the very first iPhone. While Steve Jobs introduced the phone in January 2007 at Macworld, it wasn’t until the end of June that buyers lined up outside Apple and AT&T stores to purchase what would end up being a world-changing device. It wouldn’t be an…
It’s been a busy month for AdColony and the Mobile Marketing Association, with not one, but two events taking place on opposite sides of the world! On June 9th, Tom Simpson, our Growth & Innovation Director for APAC took the stage in Singapore, and on June 13th, Jon Hook, our VP for Brand & Agency…
Next week, the Mobile Marketing Association will host its MMA Forum London on June 13th June 2017. The exclusive one-day event showcases products and aims to close the “knowing versus doing gap.” AdColony at MMA Forum London – Table & Session As an official sponsor, AdColony will have a fully branded Table Top located next…
Yesterday Apple kicked off Worldwide Developer Conference 2017 with its traditional keynote, providing updates on its product and software alike. Unveiling new features to make life better for its developer community is what WWDC is all about, so what’s next for developers, publishers, and advertisers? Time for a hot take. While HomePod is exciting and…
Not long ago, “pillarbox” was a dirty word. Videos uploaded online with giant black squares on the side of the video frustrated many who bemoaned the inability for amateur videographers to “hold the phone the right way!” All that has changed. Vertical video is now a thing. Social platforms, messaging apps, and other mobile-first apps…
Last week, Nintendo launched the Switch, the hotly anticipated hybrid console designed for both traditional TV play when plugged in, and on-the-go gaming in tablet form. Nintendo certainly isn’t playing by its old rules anymore. Will the Switch cannibalize time from mobile apps? Is Zelda more engaging than any given mobile title? Switching it Up…
ESPN has ridden the rise of satellite and then cable TV to the very top of sports programming, becoming a byword for sports coverage. ESPN hopped on mobile early as well – continuing its trend of embracing new technologies to keep sports front and center for those who don’t just want to know, but need…
Time spent on mobile devices has been slowly overtaking other media for several years now, but as time on mobile devices increases, so too does the competition for the small screen. Recently, we wrote about the first half of mobile and app’s growing time as part of digital media consumption habits. The second half of…