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In this edition of the Creative Showcase, we look at how AdColony’s Instant-Play™ HD Video technology, combined with Dynamic End Card and custom animated overlay, effectively engaged The Dreaming Tree Wines’ target audience while educating them on the brand. About the Campaign The Dreaming Tree Wines is a line of wines created by award-winning winemaker…
According to a recent Global Online Advertising Index surveying top tier advertisers and data collected in a recent Digital Video Advertising Report by Business Insider, AdColony mobile video outperforms mobile video, social, and display CTR benchmarks by a sizable margin. Reviewing the data, 2014 CTR across AdColony’s network was: 344.1% higher than mobile display benchmarks 151.7%…
Welcome to This Week in Mobile, AdColony’s look at what’s happening in the mobile landscape, from new devices and app launches to breaking news and industry trends. This week, we are taking a look at how ComScore is improving cross-screen insights, how choose-your-own-adventure video mashes with mobile games, and a sneak peek at Windows 10 Mobile.