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In this edition of Mobile Monday, we are examining how the latest industry data shows how advertisers are beginning to catch up with consumer media behaviors. Evolving Ad Spend Expectations Recently, eMarketer released their new ad spending forecasts for 2016 through 2021, and the shifts since their last forecast are telling. In short, television projections…
Just as finding the ideal moment is critical for captivating consumers, so it’s essential to know how they feel, both about the types of messages they are being shown and based on their current environment. To gain a better understanding of these key consumer sentiments, we recently conducted a survey across the AdColony platform. Globally…
Three-day weekends call for killer food, spontaneous adventures, and unforgettable road trips. What are travelers concerned about when planning a road trip and how do they spend their time on the drive? AdColony’s 2017 Consumer Road Trip Survey can answer all that, and more. Get the Full Report Making its first appearance this year, the Consumer…
In this edition of Mobile Monday, we are examining how the lines between desktop and mobile are blurring for one popular mobile title and how interactive ads may finally help close the gap between marketer spend and consumer habits. Peripherals & the Mobile Experience When the concept for a serious mobile esport title was first…
To engage and retain high quality users is the goal of any sincere mobile publisher. While whales are coveted, it’s unrealistic to expect each user to become one. Instead, the potential minnows and dolphins must be identified and subsequently nurtured. So what do top mobile publishers look for as indicators of a high quality user?…
In this edition of Mobile Monday, we are examining what the latest consumer behavior data means for digital video and the advertisers trying to captivate users through the power of sight, sound, and motion. If the latest data and forecasts from Zenith are any indicator, video advertising budgets will continue to trail behind consumer behavior….
In this edition of Mobile Monday, we’re taking a look at the latest eMarketer report to uncover the top trends in consumer attention and how this is affecting advertiser budgets. Traditional Media’s Slow Decay As users now consumer over 12 hours of media per day, talks of consumption saturation have increased. As a result, the more…