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January 28 is known as Data Privacy Day in an effort to raise awareness and promote privacy and data protection best practices. Apple commemorated the day giving an update on the much anticipated App Tracking Transparency feature which is now set to be enabled in early spring. Meanwhile, hypercasual games and Among Us, in particular,…
It is no question that more and more people are adopting mobile games as a daily pastime. Smartphone users around the world are spending an increasing amount of time playing games and researchers have examined how that affects mental health. A recent survey revealed that almost half of respondents playing mobile games said it has…
After a banner year in 2020, what’s next for mobile? COVID-19 forced people to stay at home for most of the year leading to a surge in mobile usage. The latest research from App Annie reveals the huge demand for mobile apps, driven predominately by gaming. Their report said that consumers spent $143 billion on…
Winter holidays are usually spent gathering with family and friends but the pandemic has prompted many people to stay at home. With time off and nowhere to go, people spent a lot of time and money on apps and especially on games during this time. New data shows that Europeans spent $36.6 million on mobile…
Prominent tech companies like Apple have spent the past few years launching subscription services to capture more of the mobile gaming market. Apple Arcade in particular launched in September 2019 but subscriber numbers have yet to be released. How do we know if it has been successful? A survey was conducted to better understand where…
While mobile gaming and advertising on the platform was huge this year, 2021 is expected to see even more growth. A recent survey conducted revealed that 46% of game developers consider immersive in-game advertising a key opportunity for monetization next year. Meanwhile, a new report says that 79% of American consumers have played a video…
Today is Cyber Monday and consumers are looking to get some good deals for the holidays. This year mobile users have been spending much more time on their devices and they are expected to break some records on shopping apps. New data predicts that American consumers will spend over 110 million hours shopping in apps…
In the mobile world, Apple always looms large and this week’s news was no exception. The tech giant’s recent statements has brought on much discussion from developers and the ad tech industry. Apple announced its plans to launch the App Store Small Business Program that will allow some developers to qualify for a reduced commission….
The beginning of the year is usually when health and fitness apps see a jump in activity. People have just made their resolutions and are eager to keep with them. With mobile users being forced to stay indoors and avoid gyms, the app category has seen peaks later on in the year. A recent report…
Japan has always had a major role in the history of gaming. The country has given birth to some of the leading gaming consoles over the decades. Japanese companies have also created a few of the most successful and acclaimed game franchises in the world. Although it’s not talked about much, Japan is also home…