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This week the Mobile Marketing Association (MMA) released its 2018 SMARTIES Business Impact Index, the lists of agencies, brands and technology enablers delivering the highest level of business impact through mobile-first campaigns. This year’s ranking was determined using data from the organization’s awards programs across the globe submitted between April and December 2018, and AdColony…
Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with in the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…
After years of theory and CES examples of bendable LCD screens, Samsung has officially unveiled its foldable phone. The Galaxy Fold is coming, but is it any good? Speaking of things with Android, another major ad fraud scheme was uncovered by Oracle — Time to dive in. Double Your Phone Size, Double The Money It’s…
Think YouTube is doing everything it can to address brand safety concerns after their rough spell a couple of years ago? Think again. Twitter has also changed how it calculates its user counts in order to show what it views as “monetizable” users. Social and web video platforms are looking a bit less reliable than…
As their mobile summit nears, we’re pleased to announce that Kochava has named AdColony as a Top 5 for Signal Clarity, Top 5 Entertainment, and Top 20 Media Partner overall in the annual Kochava Traffic Index. We’re thrilled to be recognized for our commitment to quality across the industry. Of course, no Kochava news in…
It was just a few months ago that all eyes were turned to e-commerce projections around the holiday shopping season, with high expectations that the numbers would match the behaviors we’re seeing all around us: Consumers using their phones for pretty much everything, including shopping. A Clear Lift in Smartphone Use We found from our…
Almost 4 years after Apple required developers to submit apps as 64-bit, Google is also requiring developers to do the same, what does this mean for developers? A lot, as it turns out. Meanwhile, mobile video ad spend is continuing to rise and looks set to be the majority in just a few short years….
Apple recently released a line of new operating systems for developers, available exclusively through Apple’s developer portal. This announcement falls in line with the company’s trend of releasing developer betas soon after final public versions. It also doesn’t come as a surprise that Apple didn’t disclose the new features that come along with this release….
Our trek to learn more about gamers from different regions continues with our Under the Microscope series! While there are several similarities between different countries, there are also noticeable differences when it comes to gaming preferences and demographics. Our previous research looked into mobile gamers in China. Now, we’re taking a look at gamers from…
As more consumers choose to upgrade their devices and purchase new tech, the adoption of smart speakers continues to rise. The product that once may have experienced significant hesitation from consumers, is now being implemented in households all over the country. While this new product can make life a lot easier, it does come with…