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Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. Would users become more loyal after receiving rewards or would they…
AdColony and Adsmovil are pleased to announce a partnership to offer Instant-Play™ HD Video ads via programmatic purchase across Latin America. The agreement brings together AdColony’s award-winning Instant-Play™ HD Video technology and Adsmovil’s reach and expertise in this growing marketing for mobile. Instant-Play™ HD Video technology enables the crystal-clear and buffer-free delivery of HD video…
Not every mobile game company follows their dreams from the get-go, and not every app is a success. Sometimes though, the stars align and a company turns a moment of disappointment into a huge opportunity and sometimes that opportunity spawns a winner. Just ask German publisher Fluffy Fairy Games. We talked to Daniel Stammler and…
iOS 11 has already hit upward of 25% of consumer Apple devices in the short time since officially launching. That number will only continue to grow, and with a completely new App Store design to think about, developers and publishers should think about their discovery and UA strategies. Launched with iOS 11, the complete overhaul…
In preparation for the launch of iOS 11 next week, the AdColony 3.2.1 SDK is now available with numerous user experience and monetization improvements. To streamline the integration process, check out this handy checklist: Integration Checklist Check your orientation. For an optimal integration, follow our documentation around configuring supported orientations. Please note that restricting an…
Another year, another new round of Apple hardware and a new version of iOS in tow. While the tenth anniversary of the iPhone and iOS yielded some real surprises and some expected updates, the latest changes to Apple’s largest operating system will no doubt be at the forefront of developers’ minds. Other than getting an…
If you’ve ever played a cooperative board game like Pandemic or Arkham Horror, you’re familiar with the frantic, crazy moments where everything seems to be falling apart. Spaceteam, from developer Sleeping Beast Games, takes that experience, filters it into its purest essence, and delivers it up in a mobile game that’s fun to play with…
Publishers rely on ad monetization to survive. It’s a fact that some may consider a dirty truth of the trade, but the reality is that some users simply won’t make an in-app purchase, pay for an install, or subscribe for premium content. To monetize those users, another method must be considered. Advertising Supports Publishers For…
How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Summer 2017 Publishing Survey are now available. Get the Full Report While the full report…
ASKfm is a company that won’t need an introduction to many millennials, but less digital natives may need a bit of a primer. From its founding in 2010 as a rival for Formspring, the social networking company has grown from its roots as a Q&A playground into a focused forum for questions, answers, trends, and…