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Captivating users is a challenge for any advertiser, and mobile is no exception. While there are numerous best practices to take into consideration for full screen and Instant-Feed™ native video placements, and UA experts tout the need for localization, there is yet another dimension to consider when customizing creatives for campaigns: age. According to a…
According to a recent Global Online Advertising Index surveying top tier advertisers and data collected in a recent Digital Video Advertising Report by Business Insider, AdColony mobile video outperforms mobile video, social, and display CTR benchmarks by a sizable margin. Reviewing the data, 2014 CTR across AdColony’s network was: 344.1% higher than mobile display benchmarks 151.7%…
The power of sight, sound, and motion to illicit consumer engagement is undeniable. Thus, it is not surprising that a recent Digital Video Advertising Report by Business Insider reported that mobile video advertisements performs over 18 times better than display for driving clicks. What is interesting, however, is how AdColony mobile videos compare to the…