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In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…
Diwali is just around the corner which means India’s festival shopping season is underway. Known as the “festival of lights,” Diwali is not only a cultural event in India but is also celebrated around the world. This year, the celebration is on November 14 so families have likely started their shopping to prepare for festivities….
Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…
Fall has just started but before you know it, the holidays will be here. Preparing for the holiday season can be stressful especially when it comes to expenses. Savvy buyers are looking for deals by shopping early and researching for the best prices. With tons of retailers at their fingertips, consumers are relying more and…
In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…
It was just a few months ago that all eyes were turned to e-commerce projections around the holiday shopping season, with high expectations that the numbers would match the behaviors we’re seeing all around us: Consumers using their phones for pretty much everything, including shopping. A Clear Lift in Smartphone Use We found from our…
It’s that time of year again. It may not feel like it (it’s not even Halloween yet!), but retailers, e-commerce sites, and advertisers are all ready for the holiday shopping season to begin in earnest. What you may not know is just how important mobile will be for shoppers this gift-buying season. We’ve got a…