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Adsmovil and AdColony join forces to strengthen mobile video in Latin America

Posted Oct 6, 2017

AdColony and Adsmovil are pleased to announce a partnership to offer Instant-Play™ HD Video ads via programmatic purchase across Latin America. The agreement brings together AdColony’s award-winning Instant-Play™ HD Video technology and Adsmovil’s reach and expertise in this growing marketing for mobile. Instant-Play™ HD Video technology enables the crystal-clear and buffer-free delivery of HD video…

Aurora™ HD Video Delivers Results for Initial Partners

Posted Aug 23, 2017

Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…

Programmatic for the People — Working with the Machines

Posted Jul 11, 2017

One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…

MMA Forum Recap — From Singapore to London

Posted Jun 21, 2017

It’s been a busy month for AdColony and the Mobile Marketing Association, with not one, but two events taking place on opposite sides of the world! On June 9th, Tom Simpson, our Growth & Innovation Director for APAC took the stage in Singapore, and on June 13th, Jon Hook, our VP for Brand & Agency…

Event Preview: MMA Forum London

Posted Jun 8, 2017

Next week, the Mobile Marketing Association will host its MMA Forum London on June 13th June 2017. The exclusive one-day event showcases products and aims to close the “knowing versus doing gap.” AdColony at MMA Forum London – Table & Session As an official sponsor, AdColony will have a fully branded Table Top located next…

Veering Vertical: Video Designed for Mobile

Posted Apr 11, 2017

Not long ago, “pillarbox” was a dirty word. Videos uploaded online with giant black squares on the side of the video frustrated many who bemoaned the inability for amateur videographers to “hold the phone the right way!” All that has changed. Vertical video is now a thing. Social platforms, messaging apps, and other mobile-first apps…

PTTOW! Summit 2017 Preview

Posted Apr 5, 2017

This year PTTOW! is hosting another extraordinary conference in Palos Verdes, California at the Terranea Resort. From April 11th to the 12th, the most creative and inspiring CEO’s, CMO’s, and media influencers will be offering up their knowledge to attendees. The invite-only event expects to have over 70 figures from major industries speak at the conference….

Publisher Spotlight: ESPN

Posted Jan 27, 2017

ESPN has ridden the rise of satellite and then cable TV to the very top of sports programming, becoming a byword for sports coverage. ESPN hopped on mobile early as well – continuing its trend of embracing new technologies to keep sports front and center for those who don’t just want to know, but need…

The Mobile Screen Time Crunch

Posted Jan 24, 2017

Time spent on mobile devices has been slowly overtaking other media for several years now, but as time on mobile devices increases, so too does the competition for the small screen. Recently, we wrote about the first half of mobile and app’s growing time as part of digital media consumption habits. The second half of…

10 Fast Facts for the iPhone’s 10th Anniversary

Posted Jan 10, 2017

Ten years ago this week, Steve Jobs stood on stage at Macworld in San Francisco for the keynote address. It’s been ten years since that important day, and without that announcement, an entire industry would take who knows how many more years to build up than the explosion the iPhone catalyzed. The iPhone changed the way people used…

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