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Programmatic advertising has continued its growth through 2018, despite a bump in the road as companies adjusted to the realities of GDPR, especially in Europe. Meanwhile, in the US, the holiday season results were punctuated by a success correlation between those companies that have embraced mobile ecommerce and the app space and those who have…
Meet Jenny Wallen, Sr. Account Manager in Berlin! From meeting with clients to collaborating with the Growth, Creative, and Business Intelligence teams, Jenny has a full and productive schedule. She holds a degree in Business and Marketing and loves the gaming industry. During her free time, you can find Jenny training for Ironman, trying out…
The Holiday shopping season is upon us and Black Friday will be the big blowout shopping day for many. Nowadays that frenzy of gift-buying spills over to Cyber Monday, and even Cyber WEEK in some cases. Mobile devices have become indispensable tools to navigate not just the in-store experience, but online shopping as well. We’ve…
Last week, MMA hosted another forum in Istanbul, Turkey along with the Smarties Dinner Gala, which turned out to be a huge success! Hosted at Swissotel The Bosphorus, the event brought together marketing experts to share best practices and discuss the future of the industry. The Forum The Forum is the perfect place for professionals…
User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education and relaxation. This week, the first ever AdColony Intelligence Summit is taking place in Istanbul, showcasing the latest in brand research across Europe and beyond! Earlier today,…
Where do key players in digital business, marketing, and innovation gather to gain inspiration and share their knowledge? That’s DMEXCO, held this year on September 12th and 13th in Cologne, Germany! The event is split between an expo and a conference, allowing market leaders to present all the dimensions of digital marketing and experts to…
Say hello to Mikala Kruger, one of our Key Account Managers in Denmark! She works with current and new clients as well as local agencies to conduct training sessions and presentations with LinkedIn. She has worked in digital media sales for the last twelve years and keeps up with new LinkedIn marketing solutions to continually…
It’s that time again! Gamescom is back at the Cologne Exhibition Centre in Germany from August 21st to the 25th! This annual event is the meeting point for European computer and video game industry experts, merging together digital gaming, retail, trade, and media to forge powerful business relationships. Business Area The Business Area is the…
AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…
Explore creativity and get inspired at the Cannes Lions International Festival of Creativity from June 18th to the 22nd! This 5-day festival attracts over 16,000 attendees from over 4,700 companies within the communications, marketing, design, tech, media, and entertainment industries! Cannes Lions is filled with talks, workshops, networking events, classes, and award shows, offering something…