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Chart-topping Mobile Game Genres

Posted Sep 21, 2020

At any given moment, at least half of the top free apps in the App Store and Google Play are “hypercasual” titles, and they have the highest number of installs on average per app in more than half of the top global markets. These games are almost always free, have a minimalistic interface, and are…

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Mobile Monday: Mobile Header Bidding Ad Spend Grew 20%, Mobile Ad Placements Up 70%

Posted Aug 23, 2020

For many industries, 2020 has slowed down business and consumer spending. On the opposite end, mobile has seen booming demand which in turn has bolstered some industries. App Annie’s newest report showed that interstitial ads are pushing major growth for mobile ad placements. Meanwhile, Pubmatic revealed that mobile header bidding in programmatic advertising has jumped…

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Under The Microscope: Mobile Gaming in EMEA

Posted Aug 19, 2020

As mobile gaming technology continues to evolve, so does the size of the audience and industry. The EMEA (Europe, Middle East, and Africa) region is comprised of multiple gaming communities but it is rarely studied as a whole. AdColony partnered with On Device to learn more about gamers around the world and this week we…

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Under The Microscope: Mobile Gaming in Latin America

Posted Aug 5, 2020

AdColony’s Under the Microscope series highlights the different kinds of mobile gamers from all over the world. One of the world’s fastest-growing gaming markets is Latin America. In the past few months, we’ve featured survey results from Colombia, Mexico, and Brazil. In this edition, we’ll be looking at Latin America as a whole and the…

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Under The Microscope: Mobile Gaming in Canada

Posted Jul 22, 2020

Widespread availability of smartphones and data has made mobile gaming a mainstream pastime all over the world. There are so many kinds of audiences and its helpful to understand their individual preferences and habits. In our Under the Microscope series, we survey mobile gamers in various regions to see the common threads and differences across…

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