Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
Consumers all over the world are spending time on their mobile devices. And what are they doing on those devices? Playing mobile games. As consumers are engaged in these games, advertisers and brand marketers have the opportunity to reach a wide range of active audiences. Those audiences, however, have different characteristics and preferences that make…
As mobile gaming expands its borders, being a mobile gamer is now firmly becoming the tech-culture of society all around the world. Mobile gaming shows no sign of slowing in a world where connectivity is increasingly driven by smartphone experiences. While imagining a gamer, the first image that comes to mind is a young, male…
2020 was a year of great change for people in many ways. Around the world, people were mandated to stay at home and most of them relied on technology to keep them entertained and connected. Subsequently, consumers spent more time in apps daily than ever before. As lockdown restrictions have eased, will people maintain their…
In several places around the world, lockdown restrictions are being lifted as vaccines are being distributed. Although many people are starting to resume life outside of the home, they are still playing mobile games and spending a ton of money on them. New data show that spending in mobile games last month was up 10%…
Mobile games saw exponential growth in 2020, and this love of mobile games from consumers all around the world is here to stay. With this growth in mobile games and time spent on mobile, brands and advertisers have an amazing chance to connect with global consumers through mobile games. But in order to better understand…
Last year, contact tracing apps were a hot topic when talking about technology’s role in curbing COVID-19. Now that vaccines are being rolled out across the world, vaccine passport apps have been popping up in some regions. Recent data shows that vaccine passport apps have reached more than 10 million downloads in the last year….
Over the past year, consumers everywhere have integrated playing mobile games into their daily lives, and this new habit is here to stay even as some users are returning to a more typical everyday routine. What’s more, consumers are generally in a good mood while gaming on mobile and are in a better space to…
It’s been about two months since the release of iOS 14.5 and the shakeup it caused in mobile is undoubtedly significant. While the industry is still assessing its impact, there have been reports released recently that give some insight into the aftermath. App Annie published their list of the most popular SDKs since iOS 14.5…
When the unexpected coronavirus started to conquer the world last year, no one predicted that this could still continue one year later. During the pandemic, our lifestyles and approach to daily things changed drastically, and mobile apps, particularly games, became our addiction while we were forced to spend most of our time indoors. After more…
When it comes to mobile games, there are a few titles that have become household names. Many of them have been mainstay titles for years but one game had a spectacular rise. Among Us became a pandemic-era favorite for mobile gamers of all kinds. New data from App Annie says that Among Us has been…