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As shoppers increasingly spend more time and do more shopping on their mobile devices, so mobile ad spend is starting to catch up. This trend is particularly true in APAC. Indeed, according to a recent eMarketer study, digital ad spending is expected to grow by 14% in both Hong Kong and Taiwan this year. Within…
In this edition of Mobile Monday, we’re diving into the latest eMarketer study on consumer viewing habits to better understand both where attention lies as well as what semantics suggest about how we view modern media consumption behavior. Simultaneous Media Consumption Growth According to a new report released by eMarketer, the number of consumers engaging…
The mobile user experience is better than ever with version 3.2 of the AdColony SDK. Designed with both the mobile publisher and user in mind, the new SDK is iOS 11 & Android Oreo ready and offers numerous improvements, including: iOS 11 compatibility Enhanced skippability controls Convenient volume controls Enhanced security Improved ad relevance Post-install…
In this edition of Mobile Monday, we are examining how the lines between desktop and mobile are blurring for one popular mobile title and how interactive ads may finally help close the gap between marketer spend and consumer habits. Peripherals & the Mobile Experience When the concept for a serious mobile esport title was first…
What can mobile usage in one of Europe’s most tech-literate markets show us about global trends? To find out, the AdColony team in Germany analyzed data across ad networks during Q1 to see just what trends, usage insights, and sentiments could be gleaned from citizens across Germany. Apps Dominate Today’s Primetime As measured by ad…
Yesterday, Adweek released a list of “Mar Tech Superstars,” a look at top executives in the marketing/advertising space who are driving the industry forward and rethinking how technology can be used to drive results. AdColony’s CEO, Will Kassoy, was featured on the list, and was joined by executives from companies like Salesforce, Oracle, and Adobe….
Buying products and services on a smartphone is becoming increasingly common. From swiftly ordering a Lyft or coffee to shopping for groceries or home goods, mobile devices have become both the wallet and shopping cart. However, which method of mobile shopping is preferred: purchasing in-app or through mobile web? Depending on who you ask —…
Last week, Nintendo launched the Switch, the hotly anticipated hybrid console designed for both traditional TV play when plugged in, and on-the-go gaming in tablet form. Nintendo certainly isn’t playing by its old rules anymore. Will the Switch cannibalize time from mobile apps? Is Zelda more engaging than any given mobile title? Switching it Up…