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Quick: Define “programmatic!” Given it was once dubbed marketing word of the year by the Association of National Advertisers and has been growing in importance ever since, this should be easy, shouldn’t it? Unfortunately, while advertisers have leapt on the programmatic train to great success, publishers have been much slower to do so. Considering how…
For many industries, 2020 has slowed down business and consumer spending. On the opposite end, mobile has seen booming demand which in turn has bolstered some industries. App Annie’s newest report showed that interstitial ads are pushing major growth for mobile ad placements. Meanwhile, Pubmatic revealed that mobile header bidding in programmatic advertising has jumped…
In the past few months, data analysts have been adjusting advertising forecasts after the pandemic upended many industries. Although digital display advertising has taken a hit, it is still expected to show some growth this year. A new report from eMarketer details how mobile and programmatic will be driving digital ad spends in 2020. Meanwhile,…
Smartphone adoption and the spread of 5G is changing the way we watch video content on mobile devices. Data consumption is being driven by mobile video not just for entertainment but also for advertising. Mobile video monetization is ever-evolving with the advancements in technology and programmatic advertising has been progressing along with it. Every year,…
As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer! Kochava Traffic…
With so many major players in the mobile advertising space, it’s hard to keep up with what’s current when planning advertising strategies for the year. Publications have been gathering predictions from industry leaders on mobile advertising trends for the rest of this year. Two common threads among professionals are the increased ad budgets for in-app…
The digital landscape has been shifting to mobile in the past few years so advertisers are also moving. Advertisers have followed audiences who have turned to their smartphones to watch video content. Pubmatic’s recent report revealed that mobile video ad inventory continues to grow and mobile video impressions will soon surpass desktop. Meanwhile, smartphone users…
The AdColony team has a busy week ahead as we prepare to attend two exciting events: Programmatic Punch APAC and The Drum Digital Advertising Awards! Both events will take place in Singapore and will be attended by the most innovative marketers and advertisers in the region. Tom Simpson, our VP, Brand & Exchange, APAC, will…
ATS London returns on September 9 and more than 500 programmatic media professionals will be joining from across the region. The agenda will feature speakers from innovative companies from the marketing and advertising industries and a debate lead by ExchangeWire that is expected to challenge, educate, and entertain guests. AdColony is excited to be a…
Join industry experts from programmatic advertising and marketing technology at ATS Singapore! The two-day conference will be held on June 24th and 25th at the landmark Marina Bay Sands resort. Attendees will have the opportunity to discuss the challenges specific to programmatic and data-driven advertising in an honest and unbiased way. AdColony is excited to…