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Tom Simpson, our VP, Brand & Exchange, APAC has been shortlisted for Ad Tech Personality of the Year for The Wires APAC Awards! For the past five years, The Wires has recognized an individual who has made a significant contribution to the ad tech industry and this year the Ad Tech Personality of the Year…
Meet Gajender Kaushik, a Creative Director at AdColony APAC. When Gajender isn’t executing amazing campaigns he’s traveling, spending time with family and friends or escaping into the wilderness. Get to know Gajender Kaushik in this AdColonized feature. What exactly does a Creative Director do at AdColony? What’s an average day like for you? Hmm, being…
As the category of mobile gaming continues to grow across the globe, we’ve already taken a closer look at regional markets, from Germany to China, New Zealand to the UK and beyond. We’ve seen plenty of common threads among the mobile gaming community – but plenty of distinct differences, too. Now our microscope is focused…
Mobile games come in all shapes and sizes, from action and adventure to puzzle and word games. Just like the diversity of games available, mobile gamers vary in age, background, preferences, and behaviors. That’s why we decided to conduct some research and gain a well-rounded understanding of this audience. Our previous research looked into mobile…
When it comes to mobile gamers, one size does not fit all. In fact, gamers are one of the most diverse groups out there and they vary in almost every way. From demographics and typical behaviors to session times and engagements with in-app rewards, this study dives into everything you need to know about mobile…
Digital ad spend is growing at an alarming rate. The U.S. is only one area where digital is expected to exceed traditional media spend in 2019. But this isn’t just a trend in the states. China is actually a big growth region for digital advertising as well, but we’ll let the numbers speak for themselves….
How exactly do developers weigh the benefits of certain coding languages? BusinessOfApps has a fascinating guide we’ll take a quick overview of this Monday before looking at the hottest gaming genres in China during this time of growth! What’s in a Language? New ideas for apps are thought up every day, and while many developers may have spent…
It’s time for G-Star 2018! Once again, the biggest gaming and mobile industry event will be hosted at the BEXCO in Busan, South Korea from November 15th to the 18th. G-Star is the perfect place for all types of gaming enthusiasts, with tons of PC, online, mobile, and console games available to test out. With…
Another successful round of the MMA Smarties – this time for the wider APAC region and Vietnam. The Smarties are a global awards program that honor innovation, creativity, and success. AdColony is proud to be bringing home a total of 5 awards: 3 from APAC and 2 from Vietnam! Check out the winning campaigns below:…
Mobile measurement and ad fraud prevention is kind of Adjust’s thing, so it’s important news when they release new standards. This week they published their Global Benchmarks 2.0 report. It’s also timely, as TrafficGuard and Juniper Research also this week released their latest study on fraud across Asia. Time to take a look this Mobile Monday!…