UTM Jordan Blog Header

Under The Microscope: Mobile Gaming in Jordan

Posted Mar 24, 2021

The opportunity to reach consumers in mobile devices is only continuing to grow. Within mobile, consumers are using mobile games for entertainment, stress relief, and more. To target these consumers, it is important to understand the unique preferences of mobile gamers in different regions. Looking at the behaviors and interests of mobile gamers in Jordan…

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Creative Showcase: A101 Brand Image

Posted Mar 11, 2021

In this Creative Showcase, we are looking at the engaging A101 Brand Image campaign in Turkey. Well-known A101, which is one of the biggest supermarket chains in Turkey, sought to celebrate the opening of its 10,001st  store by using the superiority of mobile advertising. With AdColony’s Instant-Play™ HD Video and Dynamic End Card technologies, A101…

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Under The Microscope: Mobile Gaming in Italy

Posted Mar 10, 2021

As usage of mobile devices continues to rise, more people from different regions and countries are engaging with mobile games within those devices. However, mobile gamers can look different from country to country. It is important that advertisers understand the unique preferences and behaviors of mobile gamers in Italy in order to create meaningful engagement….

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Social Media vs Mobile Games

Social vs. Games: Ad Comparison Survey – Highlights from EMEA & LATAM

Posted Mar 8, 2021

As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….

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Under The Microscope: Mobile Gaming in Tunisia

Posted Feb 24, 2021

Over the past year, more consumers have looked to mobile games for entertainment and stress relief, and this increase in mobile gaming is here to stay. However, mobile gamers can look different from country to country. Looking at the behaviors and interests of mobile gamers in Tunisia can help advertisers deliver the most engaging, customized…

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Valentine’s Day Survey — Highlights from EMEA & LATAM

Posted Feb 8, 2021

The most romantic day of the year is just around the corner. Couples are waiting to feel the love in the air and freshen the feelings of their loved ones especially during these days that the world has been going through. All over the world couples are eagerly waiting for Valentine’s Day to make their…

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UTM Pakistan Blog Header

Under The Microscope: Mobile Gaming in Pakistan

Posted Jan 27, 2021

Mobile gaming is increasing across users all over the world. That being said, interests and activities vary between those users in different countries and regions. Knowing what mobile gamers in Pakistan are interested in can help advertisers personalize their content to have the greatest impact. AdColony surveyed mobile gamers around the world to better understand…

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Under The Microscope: Mobile Gaming in Poland

Posted Jan 13, 2021

As mobile gaming activity continues to rise all around the world, it is important to realize that those audiences vary between different regions and countries. Having the inside scoop on what users in specific countries are looking for can help advertisers maximize their reach. AdColony surveyed mobile gamers around the world to better understand their…

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Mobile and Car Buying in EMEA

Posted Jan 12, 2021

Around the world, consumers are becoming more dependent on their mobile devices in every aspect. Especially with the start of the pandemic almost a year ago, online shopping skyrocketed to purchase anything from groceries, clothing, cosmetics, and yes even cars. As the usage of mobile is increasing, the relationship between vehicle purchases and mobile usage…

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