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For many, the beginning of the year is a time to focus on health. Whether it’s resolutions for the new year or getting ready for summer, people are always looking for convenient and cost-effective ways to stay fit. As the go-to device for practically everything, users have turned to their smartphones to aid them in…
Amidst a worldwide pandemic, much of the population’s lives have shifted. People are turning to their mobile devices to help them adapt to a lifestyle primarily indoors. With gyms and fitness studios temporarily closed, mobile users are taking advantage of the many digital resources on their phones. The January and February months are typically a time…
As billions of people continue to stay at home, they continue to use their smartphones at higher and higher rates. Users are not only spending more time on gaming apps but also spending more money. Appsflyer’s recent report says that revenue has been steadily rising since the end of March. Meanwhile, Adjust’s latest data says…
One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…
Consumer spend is expected to reduce across several industries as people adjust to life during a pandemic. Mobile gaming, however, is expected to remain relatively unscathed. Sensor Tower’s latest report says that mobile gaming will only see minor setbacks and still earn $72.6 billion by the end of the year. Meanwhile, a research study states…
As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer! Kochava Traffic…
One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…
In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes. AdColony’s…
While some brands are just now warming up to advertising in mobile games, others are creating their own titles altogether. Numbers continue to grow for people playing games on their smartphones and branded game apps are just another effective way of targeting consumers. Starbucks has launched their own mobile game that will allow consumers to…
South Korea has 95% smartphone penetration, the highest in the world, and mobile devices are deeply pervasive in Korean consumers’ shopping habits and car buying is no exception. Korean consumers’ demand for cars is very strong. Cars not only need to serve their primary transportation needs but also reflect their personality, self-image, and social status….