Highlights from APAC & Vietnam MMA Smarties

Posted Nov 14, 2018

Another successful round of the MMA Smarties – this time for the wider APAC region and Vietnam. The Smarties are a global awards program that honor innovation, creativity, and success. AdColony is proud to be bringing home a total of 5 awards: 3 from APAC and 2 from Vietnam! Check out the winning campaigns below:…

Read more

Event Preview: MMA Forum Indonesia

Posted Oct 3, 2018

Get ready for another exciting MMA Forum! This time, the event will be held in Indonesia on October 17th and the theme revolves around transformation. Mobile is continually growing and changing not only the way people do business, but how they carry out their lives. Join successful industry professionals and thought leaders at the forum…

Read more
Intelligence Summit FB Apple Header

Mobile Monday: User-Initiated Video’s Purchase Intent and Apple Devices

Posted Sep 10, 2018

User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education and relaxation. This week, the first ever AdColony Intelligence Summit is taking place in Istanbul, showcasing the latest in brand research across Europe and beyond! Earlier today,…

Read more
Emmys Header

Monday Monday: Netflix’s Emmy Successes & Brand Voice Control

Posted Jul 16, 2018

It’s not a secret that users of video content love streaming video. This year, Netflix received more Emmy nominations that HBO, dethroning the 17-year leader in the TV awards game with a staggering 112 nominations. On the other side of the consumer device coin, major players outside of voice assistant first parties like Amazon, Google,…

Read more
Mobile Monday 7-9 Pokémon Header

Mobile Monday: Mobile Video’s Growth & Pokémon’s Second Mobile Anniversary

Posted Jul 9, 2018

It’s been two years since Niantic let users capture Pokémon on their mobile devices, and mobile video has been growing continuously over the past several years but seems to have stabilized a bit according to a new report. Read on for more! Slower but Stable Growth Mobile video consumption continues to rise globally, but the…

Read more

Digital Media Usage & Trends

Posted Jun 26, 2018

Nowadays, almost everyone is occupied with a digital device at some point in their day. Whether it be at work, home, or a coffee shop, you can find eyes fixed to tablet screens and fingers tapping away on phones. Mary Meeker’s Internet Trends report indicates that there has been a 4% increase in digital media…

Read more

Creative Showcase: Rexona Aurora Campaign

Posted Jun 1, 2018

In this edition of the Creative Showcase, we’re looking at the award-winning Rexona Invisible Black + White Aurora campaign and why it was so successful. How it Worked The Rexona Invisible Black + White campaign was one of the first interactive mobile video campaigns that utilized Aurora™ HD Video technology in the EMEA region. The…

Read more

Event Preview: Digiday Video Summit

Posted May 16, 2018

Join top executives in digital video, TV, and publishing at the Digiday Video Summit, hosted in Scottsdale, Arizona from May 21st to the 23rd! The Digiday Video Summit will answer all your questions relating to video, from successful tips for returns on investments, to developing a sustainable ad product that benefits video partners. Not only…

Read more

Mobile Monday: 3D Video Calling & Improved VR Experiences

Posted May 14, 2018

The Chinese camera phone vendor, Oppo, and U.S. chipmaker, Qualcomm, have come together to create a new 3D technology that’s never been seen before. What’s even more impressive? It’s going to be available in just six months. 3D Video Calling The collaboration between Oppo and Qualcomm comes with a profound result: live 3D video calling…

Read more

What is the Safest Environment for Brand Advertisers?

Posted May 8, 2018

When it comes to advertising, brands can be wary with where they choose to invest. With their reputations on the line and a large amount of fraudulent traffic out there, it comes as no surprise. So what is the safest environment for brand advertisers? Where can they achieve visibility while simultaneously reaching targeted audiences? Two…

Read more