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The reports are in and despite a small dip as a share of combined app downloads in 2015, games actually increased to 80% of overall app spending! That’s another year of mobile game developers and publishers proving once again that mobile is the space to be in. These awesome numbers come from App Annie’s Gaming Spotlight 2015 Review, released last…
Engagement isn’t a term you hear mobile developers talk about a lot, but with thousands of apps being introduced into the Apple and Google ecosystems every day, competition is fierce and maximizing the time spent in their app is top of mind for many developers. Focusing on engagement is a huge step to taking advantage of…
While there is no one size fits all approach to maximizing mobile app monetization, there are a few levers publishers can take advantage of, and one of the most powerful is optimizing ad Use Rate. To examine the effect modifying an app’s Use Rate has on revenue, DAU, session time, and overall monetization efficiency, we studied…
This morning, Opera Mediaworks released the 2015 Q2 edition of The State of Mobile Advertising Report. To offer a few highlights, this article will review how video is driving ad monetization efficiency, which publishers are best monetizing their users, where users are consuming the most mobile content, and which countries are best leveraging video. Mobile Video…
When it comes to premium content, users want access to it, advertisers want to reach those users, and the content creators need to monetize in the process. So, what’s the best method? In this article, we will review user preference for accessing premium content, advertiser preference for delivering their messages, and how publishers can improve their revenue…
In just a few short weeks, the AdColony team will be dashing off to Cologne Germany for GDC Europe where we will be Silver Sponsors. In addition to exhibiting on the show floor, you’ll be able to find AdColony at a panel on video monetization lead by our very own Thorbjorn Warin. During the Perspective…
Advertisers often vie for better positioning, and data revealed in a recent mobile advertising report reinforces the importance of a top waterfall placement: CTRs for a first position ad on mobile phones are 15 times higher than ads in the 7th position. For advertisers, this illustrates the importance of working with advertising platforms that can offer…
With Apps World North America kicking off tomorrow in San Francisco, this edition of Mobile Monday is taking a look at the must-attend sessions at the event. Assessing the Future of Paid Mobile User Acquisition How do the most successful app developers get better quality users for less money? Swing by the Gaming World stage…
Today, Opera MediaWorks released the latest edition of their quarterly State of Mobile Advertising report. While Android surpassing iOS mobile revenue was the top headline, the report also offered an interesting insight into how publishers are monetizing today versus a year ago: mobile video. In the last year, video advertising revenue share for publishers has…
It has quickly become the most reliable way to discover and remember your favorite music, but when the team at Shazam started looking for new ways to acquire users and earn more revenue, they realized that the company had to change its tune.