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Earlier this month, AdColony traveled back to Cologne, Germany for DMEXCO 2017, a two-day business expo and conference for marketers, media professionals, and creative minds. Nearly 50,000 guests attended from around the globe, sharing insight, creating connections, and discussing everything from programmatic and AI to the importance of promoting ad standards and brand safety. Three…
Considering the variety of video formats available to marketers today, what does it take for an ad to make a difference for both the user and advertiser? How are users engaged? Do they retain information after the ad is over, and does it cause them to take action? What about skippable ads? All of these…
Pixalate recently released the latest version of their Mobile Sellers Trust Index where they rank the top mobile platforms in programmatic advertising, and AdColony was number one on the list, rising three spots from the last ranking. As mobile advertisers increasingly turn to programmatic ad buying, the issue of trust comes up frequently. Advertisers and…
One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…
In this edition of Mobile Monday, we’re covering the top highlights from the Programmatic for Publishers Summit held last week by Mobile Marketing Magazine. The one-day conference “aimed to demystify some of the latest developments in programmatic,” a daunting mission to say the least. From the summit, a few trends were clear: data is king, apps are primary,…
Monetization for mobile is something we talk a lot about, and we assume that readers have at least a basic understanding of what it takes to monetize their app. Many other sites do as well. This can lead to a lot running in circles for a new developer trying to figure out what everyone is trying to…
As digital ad spend continues to shift to mobile, so native mobile video and programmatic mobile video continue to grow. Of course, the increased interest in native mobile video isn’t all too surprising. As covered by eMarketer and released by comScore, native mobile video shows significant lift across multiple campaign KPIs: From this data and…
The physical differences between desktops and mobile devices are pretty obvious: You can’t put a desktop or laptop in your back pocket or purse – and sticking a Post-It Note to the screen of your smartphone would probably just be weird. These differences are even more apparent when it comes to mobile advertising, simply because…