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Data-driven advertising and automation are leading the industry today. So what’s next? How are companies going to bridge brand and performance to maintain success? Find out at MediaPost’s Data and Programmatic Insider Summit, hosted at The Resort at Squaw Creek in Lake Tahoe, California! This three-day event will run from August 22nd to the 25th,…
The Digiday Programmatic Marketing Summit is coming to New Orleans, Louisiana! Hosted at the Ritz-Carlton from May 30th to June 1st, this summit will explore the trends in programmatic and what they mean for brand marketers in the future. AdColony is excited to be an official partner for this event, where so many people gather…
Get educated on the future of digital marketing at AdExchanger’s Programmatic I/O Conference. Hosted in San Francisco, California on April 10th and 11th, Programmatic I/O is the world’s largest industry event focused on programmatic media and marketing. Over 1,200 attendees will converge for two days of insightful discussions and impactful connections with programmatic professionals. Programmatic…
One of the companies helping advertisers reach into the continually expanding world of mobile is CrossInstall, one of AdColony’s premier performance advertising partners. The San Francisco-based team has built a reputation for customer service, innovative solutions to the ever-changing mobile industry, and tapping into the evolving tastes of mobile users. We asked the team at…
Every year, more advertisers are testing the mobile programmatic waters, whether they are mobile marketers buying programmatically first time or experienced programmatic buyers testing out mobile. With tests come surprises, both good and otherwise. So what are the aspects of programmatic that are giving senior ad buyers pause, and what are the aspects that are…
From affiliation with questionable content to questionable reporting, the topic of brand safety reached a fever pitch in 2017 and is a top concern today. So what are brand advertisers doing about it? How are they avoiding unsavory placements and measuring safety? A new report from eMarketer entitled The Brand Safety Dilemma: Looking Beyond Scale…
Get ready for The Drum’s Programmatic Punch event, held at the Congress Centre in London this Thursday, November 9th. The event will be packed with tons of insight on current issues and opportunities to connect with other resourceful and knowledgeable professionals in the digital space. AdColony is thrilled to be officially sponsoring and speaking at…
Programmatic continues to push mobile advertising forward toward new efficiencies and enabling better results for advertisers and developers alike. Helping AdColony push the programmatic envelope is Aarki, one of the premiere DSPs in the mobile marketplace, with a unique creative management toolset. Like us, Aarki is focused on the highest quality creative and making sure…
Just last week, MediaPost hosted its Publishing Insider Summit in Austin, Texas! Discussions dove into the changing economy and how publishers have to continually look for ways to innovate when presenting new ad, data, video, and branded content. In addition to insightful presentations and panels, the summit explored case studies and best practices from senior…
AdColony and Adsmovil are pleased to announce a partnership to offer Instant-Play™ HD Video ads via programmatic purchase across Latin America. The agreement brings together AdColony’s award-winning Instant-Play™ HD Video technology and Adsmovil’s reach and expertise in this growing marketing for mobile. Instant-Play™ HD Video technology enables the crystal-clear and buffer-free delivery of HD video…