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Mobile Monday: Time to Talk about Holiday Shopping

Posted Oct 15, 2018

It’s that time of year again. It may not feel like it (it’s not even Halloween yet!), but retailers, e-commerce sites, and advertisers are all ready for the holiday shopping season to begin in earnest. What you may not know is just how important mobile will be for shoppers this gift-buying season. We’ve got a…

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Mobile Monday: Facebook’s Bad Week & UK Mobile Viewability

Posted Oct 1, 2018

This Mobile Monday we’re taking a look at Instagram’s potential illicit drug problem and how it impacts brand safety. Don’t forget Facebook’s compromised security. Also on the docket this week is the rise in mobile ad viewability in the U.K. Check it out! Instagram’s Drug Problem & Facebook’s Continued Security Woes Last week, Instagram’s founders…

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Performance & Power Rankings — AppsFlyer & Mobbo on AdColony

Posted Sep 28, 2018

It’s technically Fall in the Northern Hemisphere, though you wouldn’t know it from our LA offices (our New York and London offices are a different story) and that means it’s performance and power ranking time from some of the largest players in the mobile space. As always, AdColony’s strengths are there for all to see….

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Mobile Monday: Brand Safety Metrics for Advertisers & Machine Learning

Posted Sep 24, 2018

It wouldn’t be a week in advertising, mobile or otherwise, if someone didn’t bring up brand safety. Last week, digital trading giant GroupM threw down the gauntlet against Facebook. When it comes to machine learning, campaign effectiveness get a huge boost according to a new study. Read on for more details! Machine Learning Boosts Campaign…

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Brand Safety Across Asia-Pacific

Posted Aug 21, 2018

Whether it’s monitoring your brand’s presence or cutting down on platforms you advertise in, more and more brands are taking active steps to protect their image. With user-generated content being a huge part of everyone’s mobile experience no matter where users live, brand safety is becoming even more difficult to maintain and is something all…

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The Importance of Brand Safety

Posted Jul 25, 2018

The phrase “brand safety” has been a buzz word in the advertising industry for quite some time now. With 67% of Marketers stating that their brands, or brands they’ve worked with, have been exposed to brand safety issues at least once, it’s no wonder why companies are buckling down on safety measures. While inappropriate content…

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What is the Safest Environment for Brand Advertisers?

Posted May 8, 2018

When it comes to advertising, brands can be wary with where they choose to invest. With their reputations on the line and a large amount of fraudulent traffic out there, it comes as no surprise. So what is the safest environment for brand advertisers? Where can they achieve visibility while simultaneously reaching targeted audiences? Two…

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Misclicks or Malicious? The Role of Intent in Mobile Fraud Detection

Posted Apr 24, 2018

One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…

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A Conversation Starter on Fraud & Safety in Mobile

Posted Mar 20, 2018

A lot of noise has been made over fraud within the mobile ad ecosystem. As the mobile app landscape has continued to embrace an ad-supported business and revenue model, the specter of fraudulent activity has been raised repeatedly and often without a solution being reached or even recommended. Whenever the term “mobile ad fraud” comes…

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Avoiding the Unsavory & Measuring Safety

Posted Feb 13, 2018

From affiliation with questionable content to questionable reporting, the topic of brand safety reached a fever pitch in 2017 and is a top concern today. So what are brand advertisers doing about it?  How are they avoiding unsavory placements and measuring safety? A new report from eMarketer entitled The Brand Safety Dilemma: Looking Beyond Scale…

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