Mobile Monday: Brands’ Opportunities in In-App Advertising, Zynga Focuses on Expansion in Asia
Posted Aug 5, 2019Although in-app game advertising is on the rise, there are still brands that are skeptical about dedicating marketing budgets to reach out to “gamers.” AdColony’s recent article on Digiday touches on the diverse gaming audience and why brands should get in on the mobile in-app gaming phenomenon. Meanwhile, Zynga’s strongest mobile earnings ever in Q2…