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As usage of mobile devices continues to rise, more people from different regions and countries are engaging with mobile games within those devices. However, mobile gamers can look different from country to country. It is important that advertisers understand the unique preferences and behaviors of mobile gamers in Italy in order to create meaningful engagement….
As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….
2020 was undoubtedly a banner year for mobile gaming, and we’re continuing to see that in certain genres and regions. In a new report, the latest trends in mobile game genres were outlined, and hypercasual came out on top. Hypercasual games reached 6.3 billion downloads last year and grew a massive 123% from the previous…
Research has shown us that consumers are using their smartphones more than ever before. Mobile users have become increasingly more reliant on apps not only for daily functions but also for entertainment. But how do consumers actually feel while using different types of apps? To gain a better understanding of these key consumer sentiments, we…
Mobile gaming has been booming this past year, but what about ad revenue? Ad spends took a dip last year (understandably so) as a reaction to the uncertainty of the global pandemic. A new report from Unity says that the growth in mobile gaming also translated to increased ad revenue. Meanwhile, consumer spending in apps…
If your first phone was a Nokia, your first computer was a Commodore 64, or the first note that you sent your crush was written by hand (vs. a series of emoji-laden texts), then you are part of the group that some call “Xennials” and others call the “Oregon Trail Generation.” Xennials often see themselves…
Over the past year, more consumers have looked to mobile games for entertainment and stress relief, and this increase in mobile gaming is here to stay. However, mobile gamers can look different from country to country. Looking at the behaviors and interests of mobile gamers in Tunisia can help advertisers deliver the most engaging, customized…
It’s no surprise that as people continue to be stuck at home, more and more consumers are looking to mobile gaming for entertainment and stress relief. However, it is important to recognize that these mobile gamers differ from country to country. Looking at the behaviors and interests of mobile gamers in Argentina can help advertisers…
Mobile gaming is increasing across users all over the world. That being said, interests and activities vary between those users in different countries and regions. Knowing what mobile gamers in Pakistan are interested in can help advertisers personalize their content to have the greatest impact. AdColony surveyed mobile gamers around the world to better understand…
It is no question that more and more people are adopting mobile games as a daily pastime. Smartphone users around the world are spending an increasing amount of time playing games and researchers have examined how that affects mental health. A recent survey revealed that almost half of respondents playing mobile games said it has…