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As retention numbers in the second half of 2017 picked up, so too did users’ strain and stress at having too many apps. Are the two related? Have you been pickier about the apps you install? We’re taking a look at app overload and Localytic’s latest Mobile App Retention report in this Mobile Monday. Slowing…
This Mobile Monday, we’re taking an extensive look at AppsFlyer and Protect360’s State of Mobile App Install Fraud report for Q1 2018. Yesterday may have been April Fools’ Day but their latest report takes a bold stand against fraud with data and analysis across their extensive network. AppsFlyer as declared mobile markers should be “Fools No…
This week, Mobile Monday is taking a look at an IP that is returning to its gaming roots to promote its new format, how one mobile publisher has found success focusing on user engagement with its core property, and how the FCC is working to play catch up in the race to 5G. Warner Bros…
This week, we’re covering how advertisers can make the most of muted autoplay video, which countries could be among the first to roll out 5G, and the webinar you won’t want to miss if you’re somewhat new to mobile advertising. Muted Autoplay to Stay While savvy publishers are finding ways to give users more agency…
In this edition of Mobile Monday, we’re taking a look at what Xiaomi’s expansion aspirations will mean for US smartphone users as well as what Nokia’s newly unveiled devices could mean for the health of the brand. Xiaomi to Enter US Market Chinese mobile device manufacturer Xiaomi has its eyes on the US Market. In…
Mobile World Congress is here, and with it comes a slew of new product & tech announcements. This edition of Mobile Monday will take a look at two opposite ends of the mobile spectrum being discussed at MWC: our collective affinity for the classic headphone jack and our excitement for 5G. Looking for the Jack…
This week, Mobile Monday is taking a look at how user engagement metrics are beginning to drive newspaper goals as well as how mobile apps are helping newspaper publishers increase their subscriber base globally. Read All Over It’s hard to forget one of the very first riddles we heard in the school yard that asked…
This week, Mobile Monday takes a look at the newest appointments to the IGDA board as well as highlights from GDC’s new State of the Game Industry report. IGDA Appoints New Executive Director Earlier this morning, the International Game Developers Association (IGDA) announced that its interim Executive Director Jen MacLean would take the post permanent….
In this edition of Mobile Monday, we are celebrating the some of the best in mobile games and also taking a look at the safety concerns that arise outside of the app ecosystem. Celebrating The Best in Mobile Games Last week, Steel Media hosted the first ever Mobile Games Awards during Pocket Gamer Connects London….
In this edition of Mobile Monday, we are exploring what Epic’s acquisition of Cloudgine will mean for both mobile game publishers and their users, as well as what Hatch’s expansion means for app discovery. Epic Acquires Cloudgine For years, Cloudgine has based its research and development of cloud processing solutions around Unreal Engine 4, a…