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As 2018 draws to a close, it’s the time of year when new devices are being unwrapped, or perhaps just straight up bought for oneself! That means new app installers, app updaters, and new users all firing up their devices. According to some analysis by BusinessOfApps, it’s never hotter for app installs than it is in…
It may be the end of the year, but things are ramping up for real-time bidding (RTB) and advanced mediation solutions. Last Friday, Google announced a slew of new advertisers to its RTB open–bidding solution and highlighted AdColony’s position as one of the initial beta partners in the effort. This Monday we’re also going to…
It’s almost time for #Momentum2018. Momentum is the ads monetization summit for today’s top mobile app publishers and it will be hosted by MoPub on November 8th in San Francisco, California. Leading publishers, ad network partners, and measurement and analytics experts will gather here to share knowledge for increased monetization success. Turn emerging industry challenges…
It should come as no surprise that esports are a big thing. It’s also a huge growing component of mobile gaming as well! At the forefront of that growth is Skillz, the leader in mobile esports that connects the world’s 2.6 billion mobile gamers through competition. Skillz changes the way competition happens on mobile devices…
It’s technically Fall in the Northern Hemisphere, though you wouldn’t know it from our LA offices (our New York and London offices are a different story) and that means it’s performance and power ranking time from some of the largest players in the mobile space. As always, AdColony’s strengths are there for all to see….
It’s that time of year again. Apple announced the announcement date for their annual iPhone (and more) reveal, with a little extra this time. We’ll take a quick dive before giving a brief preview of the AdColony Supernova Summit! September is shaping up to be quite the month. Apple’s Next iPhone Last week, Apple sent…
During ChinaJoy in Shanghai, China, earlier this month, AdColony and Cocos brought together developers and mobile industry leaders from across China and beyond for a cocktail party at the top of Hotel Indigo on the Shanghai Bund. The “Just the Right Time” party was filled with snacks, drinks, and discussion on how AdColony and Cocos…
Header bidding is revolutionizing the ad monetization landscape and it’s coming to mobile. With buyers competing side-by-side in a real-time, unified auction, publishers are able to compare what each demand source is willing to bid on different impression levels and make more informed business decisions. Join AdColony and Fyber for a webinar that explains the…
For many of the most hardcore console and PC gamers, Epic Games needs no introduction. For the mobile crowd, they might be best known for the Infinity Blade franchise. With its recent success in porting runaway battle royale success Fortnite to mobile, Epic Games’ position in the mobile marketplace is showing no signs of slowing. Founded…
Sweden isn’t just one of the most picturesque countries in the world, it’s also home to tons of talented game developers — especially those at Level Eight, creators of Protostrike, Modern Command, Robbery Bob, and more. We asked Level Eight CEO Patrik Knutsson what makes his team from Umeå tick, and how they bring their…