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For the past three months, the COVID-19 outbreak has radically changed people’s daily lives and preferences around the world. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes. AdColony…
Countries affected by COVID-19 are having to acclimate to the new normal of people staying indoors for the majority of their days. The huge increase in work and leisure activities at home has placed a great demand on internet companies. Internet usage is reported to have surged up to 50% in some European countries. Meanwhile,…
Changing demographics and advancing technology has brought a lot of attention and money to the gaming industry. Even governments in Europe are realizing its potential and have created programs to attract talent and investments. The Sweden Game Arena is a public-private partnership that helps students develop games using government-funded offices and equipment. With its growing contribution to…
It won’t come as a shock to anyone that the gaming industry is a huge market that generates billions worldwide. For a long time, most people thought of console and PC gaming as the moneymakers but more and more we’re seeing mobile games take over the industry. The mobile gaming community is spreading all over…
AdColony is proud to announce that we have received five awards at MMA Smarties Middle East 2020! A global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact. In addition to the awards for our campaigns, the team was honored to accept the prestigious award for…
Maybe you’re a love bug, looking forward to Valentine’s Day each year with great expectations. Or maybe you’re one of the ones trying to avoid it. Even if you’re not the “hearts and flowers” type, the hearts and flowers of Valentine’s Day are everywhere. Regardless of your personal feelings about it, it’s a big deal,…
It has only been a few weeks after Google’s announcement to phase out third-party cookies and we are already seeing its effects. Facebook made headlines last week by announcing its plan to shut down the mobile web portion of its Audience Network and this could be a response to the changes in cookies. Meanwhile, mobile…
The growing audience of mobile gaming has been a frequent subject of researchers inside (and outside) the industry. Advertisers have recognized the great potential to reach consumers on a medium they engage with multiple times a day. To get the most out of their ad budget, brands need to look closely at regional audiences and…
Mobile gaming may be a worldwide pastime but that doesn’t mean all players have the same habits and preferences. In our Under the Microscope series, we’ve examined gamers in Norway, Italy, Argentina, and several other countries to better understand the similarities and differences between mobile gamers around the world. This week we’re headed back to…
Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories but is their audience just as into mobile gaming as they are? Statista estimates that mobile game revenue in Norway…