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It’s no secret that tech is a part of every industry. It’s only continuing to improve and grow in terms of capability. Munich’s IDnow is making authentication and verification even easier than ever before. Authentication with IDnow Getting authentication for legal or financial reasons just got easier, with IDnow. All you need is a smartphone…
It’s that time of year again. It may not feel like it (it’s not even Halloween yet!), but retailers, e-commerce sites, and advertisers are all ready for the holiday shopping season to begin in earnest. What you may not know is just how important mobile will be for shoppers this gift-buying season. We’ve got a…
This Mobile Monday we’re taking a look at Instagram’s potential illicit drug problem and how it impacts brand safety. Don’t forget Facebook’s compromised security. Also on the docket this week is the rise in mobile ad viewability in the U.K. Check it out! Instagram’s Drug Problem & Facebook’s Continued Security Woes Last week, Instagram’s founders…
It wouldn’t be a week in advertising, mobile or otherwise, if someone didn’t bring up brand safety. Last week, digital trading giant GroupM threw down the gauntlet against Facebook. When it comes to machine learning, campaign effectiveness get a huge boost according to a new study. Read on for more details! Machine Learning Boosts Campaign…
Every September, Apple hosts its Gather Round event, announcing the new generation of iPhones, Apple Watch, iPads and accessories. Last week, the company revealed their 12th-generation phones along with major features now available in the Apple Watch. iPhone XR The latest and greatest from Apple includes three new smartphones: the iPhone XR, iPhone XS, and…
User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education and relaxation. This week, the first ever AdColony Intelligence Summit is taking place in Istanbul, showcasing the latest in brand research across Europe and beyond! Earlier today,…
It’s that time of year again. Apple announced the announcement date for their annual iPhone (and more) reveal, with a little extra this time. We’ll take a quick dive before giving a brief preview of the AdColony Supernova Summit! September is shaping up to be quite the month. Apple’s Next iPhone Last week, Apple sent…
Netflix is bringing ads to users content streams and Android Pie Go Edition is bringing modern mobile OS features to cheaper and cheaper phones. Whether you’re bingeing blog entries or browsing this on a new budget phone, you can read all about it in this week’s Mobile Monday. Netflix Interruptions If you’ve been enjoying long…
Did you know that women are almost 80 percent more likely to make in-app purchases in mobile games? According to some recent data, the female gaming market is a big opportunity for apps to grow their business. In-App Purchases According to Liftoff, women are 79 percent more likely to make in-app purchases after installing a…
YellowHead is known for its expertise in app store optimization (ASO). Now, the Israel-based company is launching a data visualization platform for ASO which can help developers gain better results from ads. App Store Optimization Obtaining mobile users by optimizing the way an app can be discovered in the App Store is just another way…