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Coronavirus Impact Survey – Highlights

Posted Mar 17, 2020

In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes.  AdColony’s…

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The Car Buying Process and Mobile Usage ⁠— South Korea

Posted Mar 10, 2020

South Korea has 95% smartphone penetration, the highest in the world, and mobile devices are deeply pervasive in Korean consumers’ shopping habits and car buying is no exception. Korean consumers’ demand for cars is very strong. Cars not only need to serve their primary transportation needs but also reflect their personality, self-image, and social status….

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Christmas Shopping in the UK

Posted Dec 5, 2019

Christmas is approaching quickly so consumers around the world are already preparing for the festivities. Since we do everything on our smartphones these days, it would only make sense that we would also do our gift shopping on our mobile devices as well. To better understand shoppers’ behavior and preferences, we conducted our annual Holiday…

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Getting Ready for Holiday Shopping with Mobile Devices

Posted Oct 17, 2019

Fall has just started but before you know it, the holidays will be here. Preparing for the holiday season can be stressful especially when it comes to expenses. Savvy buyers are looking for deals by shopping early and researching for the best prices. With tons of retailers at their fingertips, consumers are relying more and…

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Mobile’s Big Role in Back to School Shopping

Posted Aug 6, 2019

Summer isn’t quite over but families are already prepping for the new school year. Technology has changed the way consumers shop and that is no exception for back to school shopping. Not only are shoppers going online to buy supplies but, smartphones and laptops are becoming essential supplies for students. AdColony’s Back to School Shopping…

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Under the Microscope: Mobile Gaming in APAC

Posted Jul 2, 2019

We regularly survey mobile gamers in various regions to uncover the common threads and distinguishing features across audiences as a part of our Under the Microscope series. With several booming markets in the region, this month’s edition will delve into mobile gaming across Asia-Pacific. When it comes to mobile gaming in APAC, China and Japan…

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Hitting the Road with Mobile Apps

Posted Jun 20, 2019

School is finally out, so it’s time to enjoy the break with a road trip. Before hitting the road, there are several factors to consider while planning a trip. What are travelers most concerned about when planning a road trip and how do they spend their time on the trip? AdColony’s 2019 Summer Road Trip…

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Under the Microscope: Mobile Gaming in the United States

Posted May 14, 2019

One of the fastest growing audiences in the United States are people who play video games — of all kinds, but especially mobile. Although there are many stereotypes around gamers, we’ve learned in recent years that the audience is diversifying. As the gaming population grows rapidly, it’s important that developers and their advertisers understand the…

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Under The Microscope: Mobile Gaming in Japan

Posted Mar 12, 2019

As the category of mobile gaming continues to grow across the globe, we’ve already taken a closer look at regional markets, from Germany to China, New Zealand to the UK and beyond. We’ve seen plenty of common threads among the mobile gaming community – but plenty of distinct differences, too. Now our microscope is focused…

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Mobile Devices & The Car Buying Process

Posted Feb 28, 2019

Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with in the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…

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